Why 99% of People Fail at E-Commerce (And How to Be the 1%)

The Harsh Truth Why 99% of People Fail at E-Commerce.

Here’s Why…

Did you know 90% of Shopify stores never make a single sale? And only 1% of eCommerce entrepreneurs ever scale past £100K+ in revenue this means out of the 99% that fail only 9% get near to reaching the £100K but give up due to not knowing how to be the 1% that makes it.

Why 99% of People Fail at E-Commerce (And How to Be the 1%)

Reality Check: If you're struggling to make sales, it’s not the market - it’s your strategy.

Most people fail because they make the same five mistakes over and over. If you fix these, you instantly put yourself ahead of the competition.

1. They Sell the Wrong Products

Mistake: Selling saturated, low-margin, or "cool" products instead of solving real problems.

✅ How to Fix It:

✔ Choose products with real demand (Use Google Trends, TikTok Viral Products and Amazon Best Sellers).

✔ Check Profit Margins – Aim for 3X markup (e.g., Buy for £10, Sell for £30+).

✔ Pass the "Would You Buy It?" Test – If YOU wouldn’t buy it, neither will your customer.

Common Mistakes & Fixes:

X Selling trendy, low-profit gadgets.

✔ Fix: Sell high-margin, problem-solving products.

X Guessing what will sell instead of researching.

✔ Fix: Use data tools like Ecomhunt, Dropship Spy, or AliExpress orders.

2. They Don’t Know How to Market

Mistake: Launching a store and expecting people to magically find it. Hope marketing does not work.

✅ How to Fix It:

✔ Master Paid Ads – Facebook, TikTok and YouTube Ads are the fastest way to get traffic.

✔ Use UGC (User-Generated Content) – 90% of winning ads use real people instead of polished product shots.

✔ Retargeting & Lookalike Audiences – 70% of people don’t buy the first time. You need follow-up ads to convert them.

Common Mistakes & Fixes:

X Running random Facebook Ads with no strategy.

✔ Fix: Test multiple creatives and scale the winners.

X Only running one ad and giving up.

✔ Fix: You need at least 3-5 ad variations to find a winner.

3. Their Store Looks Like a Scam

Mistake: No trust, no sales. If people don’t trust your store, they won’t buy—simple as that.

✅ How to Fix It:

✔ Use real customer reviews (or import them from AliExpress when starting out).

✔ Offer a 30-day money-back guarantee – This removes buying hesitation.

✔ Use clean, simple design (No crazy colors or weird fonts).

Common Mistakes & Fixes:

X No reviews? Looks sketchy.

✔ Fix: Import reviews ASAP.

X No guarantee? People hesitate.

✔ Fix: Add a risk-free return policy.

4. They Give Up Too Fast

Mistake: Expecting instant success and quitting after spending £100 on ads.

✅ How to Fix It:

✔ Treat this like a real business – Not a get-rich-quick scheme.

✔ Commit to 90 days of testing and learning.

✔ Pivot fast – If something isn’t working, fix it instead of quitting.

Common Mistakes & Fixes:

X Expecting overnight success.

✔ Fix: Ecom is about data-driven decisions and continuous optimization.

X Blaming the market instead of improving strategy.

✔ Fix: Adapt, tweak and test new approaches until something works.

Want to Be the 1%? Here’s Your Game Plan…

1️⃣ Find a winning product with demand.

2️⃣ Build a trustworthy, high-converting store.

3️⃣ Launch & test ads the right way.

4️⃣ Scale the winners, kill the losers.

5️⃣ Stay in the game – success comes from persistence.

💬 Drop a comment below: What’s been your biggest struggle with eCommerce? 👇 Or Join Our Community & comment there for more engagement https://www.wealthmind.co.uk/wealthhub

🔥 Want to Skip the Trial & Error?

🎯 Grab Our Ultimate Ecom Launch Blueprint – Learn exactly how to launch & hit your first £10K in sales! 🚀 → https://www.wealthmind.co.uk/the-launch-blueprint

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